Platine Verdier - more than 25 years and still going strong...
cannot have escaped anyone's attention that awareness of analogue music
reproduction has been growing these last few years. If you have been
visiting hi-fi shows recently, in Germany and elsewhere, you will have
seen a bewildering spectrum of record players from a diversity of
brands, chrome-plated high tech alongside refurbished classics from
EMT, Thorens and Garrard.
We'd like to take a moment to reflect
on this. We are not opposed to progress, or to digital music
reproduction as such. Still, we ask you to spend a couple of minutes
and think about the recent past.
There are many who are tired of
chasing after one digital standard after another, not knowing if the
expensive silver discs bought today will still be playable on
tomorrow's next high tech wonder (think Blu-ray). Digital technology
has been triumphant not just in audio. Our approach to data carriers
has changed fundamentally over the last 15 years. For music, we are
enjoying the new possibilities offered by downloads - the music
industry may not always be happy, but the user and his wallet certainly
seem to be - and seem to have accepted the data reduction that so far
comes part and parcel with downloads. The sonic results appear to be of
little interest to many people, so long as the price is low enough.
MP3-players have become a commodity, judged only on the amount of data
they can hold and not on how pleasing they do or do not sound to our
For those among us who have come to this conclusion,
digital and analogue are no longer mutually exclusive. Peaceful
coexistence of both technologies in one's home is possible. Those who
have kept their vinyl collection enjoy the benefits - not least because
every record is a part of their unique biography, often bought at a
young age and with tight means, an artefact of their time, often with
an astonishing artistic quality of the record covers and giving a
totally different impression of value from today's silver discs.
this background, it is not too surprising that the dinosaurs of
analogue music reproduction are enjoying a renaissance. At the 2005
CES, our fellow U.S Shindo distributor achieved considerable notoriety
with a Garrard 301 modified by Ken Shindo - not out of nostalgia, but
by surprising people with the sheer quality of its sound. 6moons, an
internet magazine, has run a multi-part report on such a turntable. http://www.6moons.com/audioreviews/garrard/301.html
Germany and France, another turntable has achieved legendary status and
has proved to be a lasting and exceptional achievement - La Platine
Verdier. In France, it was an essential element in the legendary
demonstrations at La Maison de L'Audiophile. From there, it found its
way to Germany.